Advertising Standards Authority bans Hoofcare Ad

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A company hoodwinked consumers into believing they could apply its product to their horses’ hooves, when in fact it’s illegal for anyone but a registered farrier to do so.

The content on Equicast’s website has been deemed misleading by the Advertising Standards Authority (ASA). The company had claimed that Equicast could be used as “a spare tyre” until a farrier could replace a shoe.

Application instructions followed. The ASA told Equicast the advertisement [website content] must not appear again. The company must also make it clear that it’s illegal for people other than registered farriers to apply Equicast.

Equicast was also criticised for failing to respond to the advertising watchdog’s enquiries.

Read the full ASA ruling here 

Article Source: ASA Press Release

 

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